The Hype
This isn't fashion, this is f-ing streetwear.
Competing for a career-changing Co-Sign and $150,000, up-and-coming streetwear visionaries elevate their cutting-edge designs and entrepreneurial hustle to prove their brand is the future of fashion - and worthy of the hype.
Cast spotlight
Jump into full cast pages for bio, socials, and recent work.
Ep 1The Streets are Your Runway
An unexpected blind critique keeps the designers on their toes as they tackle their first official challenge: creating a classic, custom streetwear look for A$AP Ferg to be featured on an LA billboard.
Ep 2West Coast Classic with a Twist
After facing another curveball, the designers see their work evaluated by industry legend Aleali May as they draw inspiration from their roots to design jackets worthy of special guest Wiz Khalifa’s Co-Sign.
Ep 3Young Hearts Run Free
A surprise test in collaboration threatens to break hearts in the studio as the designers create cohesive, sustainable looks for the ultimate It-couple.
Ep 4DC Hype Squad
With guidance from sneaker customizer Alexander John and DC Comics’ Jim Lee, the remaining designers take inspiration from The Suicide Squad’s iconic characters to craft head-to-toe streetwear looks fit for a superhero.
Ep 5Get Up, Stand Up
With streetwear trailblazers Bobby Hundreds and Angelo Baque on hand to help them through, the designers tackle a personal and emotional challenge: instilling their core beliefs into looks that address pressing social issues.
Ep 6Offset Your Style
After receiving guidance and feedback from Cardi B, the contestants struggle to impress Offset with their hoodie designs - at the risk of losing out on a career-changing collab.
HBO
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