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Inside the Superbrands

Britain's most iconic brands and how they have become a part of the country's cultural identity

Documentary

Helen Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers.

Apr 3, 20221 seasons8 episodesEndedEN

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Helen Skelton

Self - Presenter

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Seasons

Season 1

8 episodes

Premiered Apr 3, 2022

Episodes

1–6 of 8

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Ep 1

Heinz

Apr 3, 2022

47m

Going behind the scenes of Heinz, Helen Skelton finds out how their products are made and meets ketchup superfan Ed Sheeran.

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Ep 2

Walkers

Apr 3, 2022

46m

Helen Skelton discovers how Britain's much-loved crisp brand makes its bestsellers and meets the face of Walkers - Gary Lineker. What does it take to get the right crunch?

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Ep 3

Kellogg's

Apr 10, 2022

47m

Helen discovers what makes Corn Flakes and Frosties so grrreat! Plus: pink Coco Pops.

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Ep 4

McCain

Apr 17, 2022

47m

What makes McCain's chips so famously crispy on the outside and fluffy on the inside?

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Ep 5

Warburtons

May 8, 2022

47m

Helen Skelton goes behind the scenes of Warburtons, and discovers how the UK's bestselling bakery brand make their classic loaf, and meets the team rising to the challenge of counting crumpet holes to ensure perfection.

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Ep 6

Wall's

May 19, 2022

47m

Helen Skelton gets the scoop on the UK's biggest ice cream brand to see how Wall's make their coolest bestsellers. Plus: the team creating a special 100th birthday lolly.

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