TV Show66%

The Gruen Transfer

Comedy

Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

May 28, 200814 seasons40 episodesEndedEN

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Wil Anderson

Self - Host

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Russel Howcroft

Self - Panellist

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Todd Sampson

Self - Panellist

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Seasons

Season 1

10 episodes

Premiered May 28, 2008

Season 2

10 episodes

Premiered Mar 18, 2009

Season 3

12 episodes

Premiered Jun 16, 2010

Season 4

8 episodes

Premiered Aug 3, 2011

Season 5

0 episodes

Season 6

0 episodes

Season 7

0 episodes

Season 8

0 episodes

Season 9

0 episodes

Season 10

0 episodes

Season 11

0 episodes

Season 12

0 episodes

Season 13

0 episodes

Season 14

0 episodes

Episodes

1–6 of 10

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Ep 1

Beer

May 28, 2008

Wil Anderson hosts the first episode of The Gruen Transfer. The panel discuss why beer ads work, the beauty industry and the segment "The Pitch" includes a competition between two advertising agencies to make an ad for whale meat.

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Ep 2

Undies

Jun 4, 2008

Wil Anderson hosts The Gruen Transfer with regular panelists Russel Howcroft and Todd Sampson, and guest panelists Jane Caro and Darryl Parsons. Segments include a competition between two advertising agencies to make an ad for a holiday in Baghdad. Ads critiqued this week: Agent Provocateur - Proof Holeproof - Nothing Bonds - Mash Antz Pantz - Sic 'Em Rex Underdaks - Airport Emporio by Armani - David Beckham Calvin Klein - Mark Wahlberg Ecko Unltd - Still Free Pakistan International Airways - Twin Towers

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Ep 3

Banks

Jun 11, 2008

his week's panel included regulars Todd Sampson and Russel Howcroft along with guest panelists Bridget Taylor and Matt Eastwood. Ads discussed were: "Transport for London - Moonwalking Bear"; the ads from the four biggest banks in Australia; Chevrolet - Tahoe Anti-Ads; and "Philadelphia Cream Cheese - New Girl in Heaven". The pitch was to make celibacy sexy.

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Ep 4

Chocolate

Jun 18, 2008

Wil Anderson, Todd Sampson, and Russel Howcroft are joined this week by Jane Caro and Dan Gregory. Segments include the bum-vertising challenge: what would you advertise on homeless people? How Do You Sell... chocolate. The Pitch: the Australian Democrats. Ad of the Week: Head & Shoulders dandruff shampoo. Endorse Me: David Hicks.

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Ep 5

4WD

Jun 25, 2008

The panel this week consists of regulars Todd Sampson and Russel Howcroft, and guests Dee Madigan and Bram Williams. The segments include: What's Wrong With This Ad? a dog food ad. How Do You Sell... four wheel drives. The Pitch: plastic bags. Ad of the Week: a sex trafficking ad featuring Emma Thompson; Brad Pitt in an Edwin jeans ad.

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Ep 6

Feminine Hygiene

Jul 2, 2008

Todd Sampson and Russel Howcroft and guests Jane Caro and Matt Eastwood make up this week's panel. The segments are What's This Ad For? a French crime channel ad. How Do You Sell... feminine hygiene products. The Pitch for child labour. Ad of the Week: Ricky Ponting's many endorsements.

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