TV Show65%

Gruen

TalkComedy

Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.

Sep 9, 201512 seasons108 episodesReturning SeriesEN

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Wil Anderson

Self - Host

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Russel Howcroft

Self - Panellist

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Todd Sampson

Self - Panellist

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Seasons

Series 1

10 episodes

Premiered Sep 9, 2015

Series 2

10 episodes

Premiered Aug 3, 2016

Series 3

10 episodes

Premiered Sep 13, 2017

Series 10

10 episodes

Premiered May 2, 2018

Series 11

10 episodes

Premiered Sep 25, 2019

Series 12

10 episodes

Premiered Oct 14, 2020

Series 13

10 episodes

Premiered Oct 13, 2021

Series 14

8 episodes

Premiered Jun 8, 2022

Series 15

9 episodes

Premiered Jun 21, 2023

Season 16

10 episodes

Premiered May 15, 2024

Series 17

10 episodes

Premiered May 14, 2025

Season 18

12 episodes

Premiered Apr 29, 2026

Episodes

1–6 of 10

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Ep 1

Pet Food

Sep 9, 2015

How do you sell a product like pet food, when humans never eat it? The Pitch returns & we look for the Best Local Ad of All Time.

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Ep 2

Uber & Ashley Madison

Sep 16, 2015

This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheating website Ashley Madison. Can an ad agency convince us we need a home grown royal family?

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Ep 3

Aldi

Sep 23, 2015

Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airline advertise? Can two agencies convince us that the great Australian dream is NOT owning a home?

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Ep 4

Pope Francis

Sep 30, 2015

As he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on him; the stuffed-crust pizza wars; & a pitch to restore our faith in politicians, from the next generation of creatives.

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Ep 5

AFL & NRL Grand Finals

Oct 7, 2015

Gruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the value of being a major sponsor? Plus ad agency DDB takes the competition in house in a pitch challenge to ban divorce.

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Ep 6

Anti-advertising

Oct 14, 2015

The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around the issue of domestic and family violence including a recent ad targeted at teens.

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