American Experience

Robert Ripley's obsession with the odd and keen eye for the curious made him one of the most successful men in America during the Great Depression. Over three decades, his Believe It or Not! franchise grew into an entertainment empire, expanding from newspapers to radio, film and, ultimately, television. Americans not only loved his bizarre fare, but were fascinated by the man himself, and the eccentric, globetrotting playboy became an unlikely national celebrity. This is the story of the man who popularized the iconic phrase, and proof of why we still can’t resist his challenge to “Believe it — or not!”