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Everybody is well into the apps, socials, videos, streams and games. All those online tools often seem to be free, but aren't. You not only pay with money, but also with data. How does that actually work? What happens with that data? Jard Struik investigates this.
Who decides whether you go viral on TikTok? Together with media scientist Jeroen de Vos, Jard Struik discovers what an algorithm is and how that algorithm decides which videos you'll get to see. What's the flip side of this invisible controller? Together with successful and famous TikTokkers such as Lorenzo Dinatelle, Emma Keuven and Bo Beljaars he checks whether the algorithm really knows us that well. And Jard dress up as e-boy to increase his chance to go viral.
