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Sneaker Wars: Adidas V. Puma
Sep 24, 2025 S1 E3
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Description
tvDocumentary
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
Episode 3Win at All Costs
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
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