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How Disney Built America
Apr 28, 2024 43 min avg S1 E4
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Description
tvDocumentary
A nostalgia-filled ride that paints a vivid picture of the world of Walt Disney and the history-making empire he and his brother Roy Disney built. Each hour-long episode focuses on a different example of game-changing brilliance in Disney’s history.
Episode 4Now Available in Stores
Amidst financial troubles, Disney hires an ingenious marketing whiz who helps them figure out how to bring their beloved characters off the screen and into the hands of millions. Mickey becomes the first celebrity face to grace a cereal box and from there, the licensing of Disney products becomes a lucrative industry and the gold standard for multimedia corporations all over the world.
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