Project ONE - A Milestone in Automotive History

Dec 15, 2023 S1 E1

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The Mercedes-AMG ONE: A car that made history, before it was even built.‍ ‍ What started with big promises from the AMG Management and highest expectations from not only a handpicked crowd of 275 customers but the automotive industry and beyond soon turned into a project that put the image of the entire Mercedes group at stake: misfires, problems, delays, frustrations, tensions within the management and the teams, and the rising pressure from all sides. Failure was not an option.‍

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The announcement of Mercedes-AMG to develop a Hypercar with F1 technology gets the entire car industry buzzing and top AMG customers lining up to get one of the 275 cars. But problems and a surprising departure put the entire project at risk.

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