Project ONE - A Milestone in Automotive History

Dec 15, 2023 S1 E2

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The Mercedes-AMG ONE: A car that made history, before it was even built.‍ ‍ What started with big promises from the AMG Management and highest expectations from not only a handpicked crowd of 275 customers but the automotive industry and beyond soon turned into a project that put the image of the entire Mercedes group at stake: misfires, problems, delays, frustrations, tensions within the management and the teams, and the rising pressure from all sides. Failure was not an option.‍

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Difficulties just keep mounting and further delays seem to be unavoidable. Rumors in the press stir up confusion. Clients are getting anxious. Questions are being asked. Was this project just too ambitious? Can this team pull it together and finish the development in time for certification?

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S1 E2