The Imagineering Story
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Explore the past, present and future of Walt Disney Imagineering with noted filmmaker Leslie Iwerks. Ms. Iwerks comes from a family with deep Disney history — her grandfather was an early Disney animator and her father is a former Imagineer — and her previous work includes profiles of Pixar Animation Studios and visual effects house Industrial Light & Magic.
Michael Eisner and Frank Wells save Imagineering and encourage widespread growth. They make Disney cool and relevant with teenagers. Every design project the Imagineers touch turns to gold. The crown jewel, Euro Disneyland, goes over budget and encounters resistance. Poor press coverage and cultural missteps cause low attendance. Humbled, management shies away from future Magic Kingdoms.
